Citavo coffee
Citavo (Sysco)
Client
Year
2022-2024
Scope of work
Packaging Design, Marketing Materials, Illustration
Citavo Coffee is Sysco Ireland’s own brand coffee label. I acted as a designer for
Citavo on multiple packaging jobs, applying their brand guidelines to new products, displays and marketing materials. Each aspect included was completed with me as lead designer, highlighting the range of packaging and signage I have completed while working with Citavo.
The Citavo Classic Coffee Beans packaging was one of the first jobs I completed for Citavo. As they had just gone through a rebrand, it was important to update all products to the new brand guidelines.
For the packaging I focused on simplicity and legibility. As Citavo supplies almost exclusively directly to business, a focus on brand and clear information was essential so that suppliers understand their order.
The use of the coffee beans as a strength rating providee a quick and easy way
to differentiate between blends, streamlining the ordering process for clients.
Accompanying packaging completed for this project include sugar sachets, coffee boxes and coffee biscuit wrappers. All artwork is in accordance with print standards for product packaging.
In addition to the packaging elements, I also prepared Citavo branded coffee stands, menus umbrellas, dividers and A-frames. These were created in preparation for launch events for Citavo.
Special menus were completed for Citavo promotional events which included illustrations to show the break down of each coffee drink.
See below for some further miscellaneous elements created as part of the implementation of the Citavo rebrand.
These elements include a limited edition candle, a customised coffee stencil and company coffee cups.
