Across the sea
Diageo
Year
2023
Scope of work
Packaging Design
World Class is an educational platform where bartenders can learn and compete in the largest and most prestigious bartending competition in the world. Run by Diageo, it allows the top contenders from each competing country to showcase their mxology skills.
In 2023, I was commissioned to design the packaging for a canned paloma cocktail for Will Lynch, the Irish representative.
Client
The Drink
A Paloma is cocktail that typically contains tequila, lime juice, and grapefruit soda.
Key Design Componants
Encorporate Brand Colours and pink to represent the Paloma
Representing the name of the cocktail: Across the Sea
Minimaist in style
Preference for a white can
Design
The design takes inspirational from the name of the cocktail; Across the Sea.
Utilising the colours of the drink, I wanted to give the appearance of looking through water, with the colours of the sealife blurring into one beneath the surface. The circular gradient on the front of the can also acts as a porthole, allowing the consumer to peek beneath the label.
Due to the clients emphasise on a minimal design, I focused on a sans serif font in two weights. This kept the overall design simple and clean. Articulat CF Demi was chosen due to its balanced, geometic design. It is strong, sharp with good legibilty, providing a confidence to the hierarchy and design. Keeping the text in black allows the colours to appear as if they are coming from within the can, as if the gradients are actually the cocktail itself.
The text was justified to emhasize the white space, while adding a more considered feel. This again allows the focus to be the peeks of colour. The white space is balanced with the front and back of the can being justified to the opposite sides.
The back of the can is further anchored by a gradient line. This is inspired by how the drink is made, with the Don Julio tequila at the bottom and the additional ingredients mixed in on top. It also parallels a temperature bar, with the cool toned colours indicating a cold refreshing cocktail within.
Colour Palette for a Smirnoff Espresso Martini
Colour Palette
It was important that the colours of the can represented the grapefruit and the Don Julio Blanco in the Paloma. The blue acted as a starting point for the colour palette. Due to its vibrancy, I chose a bright pink to represent the grapefruit which retained a similar energy to the blue.
The gradient design of the final can called for a further shade to create a gradual fade, because of this a muted pink was added as a transition shad
future applications
Although this design was for a once off cocktail, I felt it was important that the can still felt like it belonged to a brand.
The simplicity of the design lends itself to the possibility of a range of cocktails, with each can representing the flavours and composition of the drink inside.
Colour Palette for a Johnie Walker Penicillin Cocktail
Colour Palette for a Tangueray 10 Tom Collins
